CLIENT CASE STUDIES: LOCAL SEO
Zero Ad Spend.
#1 Across The Entire Map.
How we turned a dormant Google Business Profile into a hands-off lead engine for a weight loss & hormone therapy clinic in Massachusetts.
Services Offered:
- Local SEO
- Google Business Profile Optimization
- Content Marketing
- NAP
- GBP Content System
Data Source
- Google Business Profile Analytics
THE BRIEF
A Google Business Profile with no one behind the wheel.
This Massachusetts weight loss and hormone therapy clinic already had a Google Business Profile, what they didn’t have was time to manage it. Posts were stale, listings were inconsistent across platforms, and engagement had actually declined year over year. The goal wasn’t more ad spend; it was a profile optimized well enough to sell itself, generating calls and visits without the owner having to think about it week to week.
This client is protected under NDA. Business name, exact location, and identifying details have been withheld at their request — all performance data shown is real.
CLIENT
Confidential (NDA)
INDUSTRY
Weight Loss & Hormone Therapy
LOCATION
Massachusetts
OBJECTIVE
A Google Business Profile that sells itself
ISSUES FACED
Present on Google. Invisible to Google’s algorithm.
TREND
Engagement was declining
Calls down 14% and direction requests down 41.3% year over year heading into the engagement, a profile losing ground, not gaining it.
ENTITY SEO
No consistent business identity
Name, category, and description weren’t telling one consistent story, and NAP details didn’t match across platforms, Google didn’t clearly understand the business.
BANDWITH
No time to manage it
The profile existed but sat dormant, no regular posts, no fresh photos, no refreshed Q&A. To Google, a dormant profile reads as a business it isn’t sure is still active
THE STRATEGY
Four layers, built in order
01
Entity audit & Google Business Profile foundation
Before touching anything else, we made sure Google clearly understood the
business, one consistent name, category, and description.
- Schema markup added: Local Business, Service, FAQ Page
- “SameAs” links connecting the GBP, website, and social profiles
- Name, address, and phone number made identical across every platform
02
A consistent content system
A dormant profile reads to Google as a business it isn’t sure is active. We built
a weekly rhythm to keep the signal live.
- 2 GBP posts per week, service + city mentioned naturally
- Before/after photo set uploaded weekly
- Q&A section refreshed monthly with real customer questions
- Seasonal posts timed to demand spikes
03
On-page SEO aligned with local intent
We redesigned the site around how people actually search and how fast it
loads once they click through.
- Homepage H1 answers “what + where” in one sentence
- Each service page targets one specific customer problem
- Mobile load time brought under 2 seconds
04
Layered off-page authority
Not volume, relevance. Each layer built on the one before it, so authority
compounded instead of just accumulating.
- Core citations feeding Google’s local data ecosystem (Apple Maps, Bing Places, Data Axle, Neustar Localeze)
- Industry-specific directories relevant to the exact service vertical
- Local trust signals: Chamber of Commerce, city directory, community sponsorships
Zero dollars in ad spend behind every one of these numbers
All growth came from the Business Profile itself, not a paid campaign.
THE RESULTS
More calls, more visits, more clicks, same zero ad spend
CALLS FROM BUSINESS PROFILE
+57% quarter over quarter
DIRECTION REQUESTS
+40% quarter over quarter
WEBSITE CLICKS
+38% quarter over quarter
Ranking #1 across the entire service area
Searching “weight loss clinic near me” anywhere across the metro, from the urban core to the outer suburbs, surfaces this client at the top of the map pack.
Want your Google Business Profile to sell itself?
We’ll audit your current listing, fix what’s holding Google back from trusting it, and build a system that keeps it working, without adding anything to your plate
Digital Marketing Strategist
Speak with Chen and Sab about Weight Loss and Hormone Therapy Clinic Marketing
Performance Marketing Strategist